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One thing that everyone knows about online is Facebook. What started as a simple site for college students is now one of the biggest online juggernauts and almost everyone in the world is using it.
Facebook ads are a way to use marketing dollars to create targeted ads that allow your business and promotions to be seen by a wider audience. Using these ads, our team has the ability to turn the money that you spend into money that you make, which is always the ultimate goal.
Facebook ads are important because they utilize the tools of the social media powerhouse to get the right people seeing your posts and will boost promotions that drive sales. It is also a powerful way that we make sure your Facebook ads in Kansas City Missouri reach the right people and drive traffic back to your website. As we create targeted ad campaigns and analyze the data that it provides we are able to customize future ads that are even more impactful. These promotions will bring in an audience that needs your services and provide us with more information on how to better reach that audience going forward.
It is important to approach
Facebook ads
in an intentional way so that your money is not wasted. That is why
Kansas City Business Operations has perfected our approach through research and created a method that is tried and true for generating sales leads through Facebook.
Everyone, seriously everyone, is using Facebook these days. Great grandmothers and teens alike use the platform for a variety of purposes, but regardless of what got them there, they could be the key to boosting your sales.
The use of Facebook Ads in Kansas City, MO and the surrounding area will give you the opportunity to reach directly into the screens of those most likely to use your services. While it starts with some educated guesses about demographics and targeting in your area, our complete plan for Facebook advertising will get more precise the longer that we are able to work on your campaign.
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If you have ever felt that your advertising dollars are not going to the best place, then it might be because it is not reaching the right demographics. Through analyzing data and specifically targeting Facebook ads in the right place, we are able to make sure that your money does not get wasted.
Are you unsure whether your company should engage in Kansas City search engine optimization?
If you own a new or established business, then you may use SEO to establish a strong online presence and to outperform your competitors to attract new customers and take your company to greater heights.
From enhancing your reputation to optimizing your promotional campaign, we've curated a list of the top SEO benefits
How will a Ready-To-Rank Website Help?
Having interlinking pages, click-to-call buttons, and a Mobile Friendly Website can boost your sales 10 fold!
The Brick and Mortar website 4 years ago are no longer performing just for a brochure of your work. How will people see your work, if you are not being seen by the ones looking for it?
Integrating these things and more will only improve your ROI.
Google Ads/ Facebook Ads, and multimedia management is your business roster of portfolios. Giving the consumer of your product or service a chance to review your work and make a valid decision. If you think you could use a boost to your social media or website, gain exposer and sales by using our Advertising Management team to curate an attention grabbing campaign that will increase set ROI.
The goal of using these paid ads is not just to benefit from their temporary boost to your online presence but to be a building block for your business to become the king of the market. When we run Google Ad campaigns in Kansas City, we are not just looking to use them to make those sales but to take the analytics and increased traffic for future sales goals.
The more that we can boost your business and create the reputation that you are the most trusted place to go in your particular market, the less you will have to rely on boosts to get eyes on your advertising.
We want to know your needs exactly so that we can provide the perfect solution. Let us know what you want and we’ll do our best to help.
Twitter Ads, like all social media ad systems, work on a bidding system. This means there’s no set cost, and whatever business is willing to pay the most will be the one whose ad is shown to that audience. Because you’re competing with businesses for your ads to be shown to specific audience members, your direct competition on Facebook Ads won’t just be industry-specific.
Twitter Ads’ system—and its purpose—is most similar to Facebook’s (and Instagram’s) ad platform. The goal is to introduce your brand, product, or topic to users instead of hoping they’ll search for it and then finding you (like Google Ads).
ππ½ Promoted tweets work nearly identically to Facebook’s newsfeed ads, and have the same kind of benefits of enhanced visibility with the likelihood of engagement.
ππ½ Promoted Accounts is an excellent way to get more followers when you’re looking to expand visibility, and I would say this ad type is Twitter’s biggest offering.
ππ½ Promoted Trends is also unique to Twitter, and can increase your visibility and be used to generate conversations.
This is achieved through balancing general humorous content with brand promotion. A further benefit is how the TikTok algorithm takes into account location of the user. TikTok videos that were made in the same country, city or suburb as you, are prioritized in your feed. This can help connect with your local community in a completely unique way.
Continuing from TikTok’s location based algorithm, connecting with prospects in your local area with videos, can turn into gym members and sign ups. This can be achieved through an address, or contact details on your profile page.
Like all social media platforms, TikTok has developed ‘TikTok Ads’ to allow brands to pay for advertising. As TikTok is still in the early phases of paid media, there is less to no competition, which allows for more reach and engagement, at a lower CPM.
ππ½ You Can Take Some Creative Liberties
ππ½ Reach More People, Gaster
ππ½ Endless Influencers
ππ½ Opportunity for Repurposing Content
ππ½ Great user Engagement
ππ½ Tiktok For Business: Budget-Freindly
ππ½ Versatile Ad Formats
This TikTok ad placement is arguably the best, unmissable spot and pops up 5 seconds after the user opens the app.
As the longest video ad format, TopView videos can be up to 60 seconds long and are full-screen with both sound and autoplay. You can also add links to internal or external pages to drive traffic to your website.
Similar to the ads you see on Instagram, In-Feed Ads are 9-15 seconds long and appear in between user videos as you scroll through the “For You” page.
The best part is that you can include multiple call-to-actions to increase conversions. Brands can encourage users to shop, download their app, or visit their website straight from TikTok.
Another feature of In-Feed Ads is that users can like, comment, share, follow, and shoot videos within the same TikTok video.
These are the TikTok ads that appear immediately when someone opens the app.
Similar to TopView, this is a full-screen static or dynamic display that delivers a stronger visual impact. These ads are comparable to unskippable YouTube ads or bumper ads.
However, users don’t have the ability to like or comment like they do with In-Feed Ads. We recommend using this format in tandem with other formats available to give your ads the widest reach.
This engagement format taps into user passion for creative expression.
Featured in TikTok’s Discover Page, Branded Hashtag Challenges give users the ability to participate and build content around a specific campaign theme.
When a user clicks on the sponsored hashtag, they’re immediately redirected to a landing page that features the sponsor’s logo, website link, challenge description, and the most popular videos that are currently using the hashtag.
Branded Lenses is a format on TikTok that utilizes augmented reality to bring 3D objects, face filters, and similar effects to users.
These are similar to Snapchat lenses for faces and photos and help make your business more recognizable to the masses.
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Image of different ad types
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